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My Resume

UI/UX Design & Leadership

User experience leader with a passion for creating seamless, data-driven digital experiences that drive engagement and business impact. Skilled in design strategy, team leadership, and AI-driven innovation, with a track record of improving adoption, efficiency, and cost savings. Thrives at the intersection of design, technology, and business to deliver high-quality, user-centered solutions.

0

Years Experience

My Approach

Design Thinking

I use design thinking as a foundation for solving complex, often undefined problems by focusing on real human needs. It helps me reframe challenges through empathy, explore multiple solutions during ideation, and validate ideas through hands-on prototyping and testing. This approach ensures the experiences I design are thoughtful, impactful, and user-centered.

Servant Leadership

I believe in servant leadership—putting people first, empowering teams, and creating space for growth. Whether mentoring designers or collaborating cross-functionally, I focus on listening, supporting, and helping others succeed, knowing that great design happens when people feel valued and trusted.

UI/UX Design

I began my journey by honing my UI design skills and later expanded into UX, recognizing that while these areas often overlap, they require distinct mindsets and toolsets. I bring a balance of both—ensuring experiences not only function well but also look and feel great.

UX Research

I regularly use research methods like usability testing, field studies, interviews, A/B testing, and remote moderated sessions to uncover insights and validate design decisions. These methods help me understand user behavior, define problems clearly, and design with intention.

Design System

I’ve built and managed scalable design systems that support consistency, efficiency, and collaboration across teams. By defining components, tokens, and documentation in tools like Figma, I help streamline the design-to-development process and maintain a cohesive product experience as teams grow.

Product Design Leadership

As a design lead, I focus on aligning user needs with business goals through thoughtful design strategy and collaboration. I work closely with cross-functional teams, guide designers through feedback and mentorship, and ensure that our solutions are both user-centered and technically feasible.

Software

Figma

93%

Expert, utilizing variables and design tokens to create scalable, responsive design systems with adaptive components.

93%

Adobe Creative Suite

82%

Expert. I began my design career with Illustrator and Photoshop and have experience with other Adobe Creative Suite applications.

82%

Sketch & InVision

76%

I’ve used Sketch and InVision extensively for interface design, prototyping, and developer handoff. While newer tools like Figma have taken the lead, I’m still comfortable using them when needed, especially for legacy projects or team preferences.

76%

JIRA & Confluence

86%

Experienced. For me, clear documentation is essential to project management—it helps ensure alignment, track progress, and support effective collaboration across teams.

86%

Miro, FigJam

80%

I’m skilled in Miro and FigJam for running workshops, mapping user journeys, and collaborating with teams. These tools help me bring clarity and alignment to complex design challenges.

80%

SPOTIO

UX Lead

2020 - 2025

Verizon

Senior UI/UX Designer

2008 - 2019

MotionGrid

Creative Director

2006 - 2008

VErizon

UI/UX Designer

2003 - 2004

McKool Graphics

Digital Designer

2002 - 2004

Career Journey

Throughout my career, I’ve led UX and product design initiatives across startups and enterprise organizations, bridging user needs with business goals. From crafting intuitive digital experiences at Verizon to driving UX innovation at SPOTIO, I’ve built scalable design systems, optimized workflows, and mentored teams to elevate design maturity. Each role has shaped my ability to blend strategy, research, and design execution to create impactful, user-centered solutions.

My Resume

Verizon Intranet

Over the past 10 years at Verizon, my work centered on designing and building exceptional experiences for employees. While we now refer to it as the Digital Workplace, it was still called the Intranet when I first began. It was a genuine pleasure to contribute to the evolution of that space into what it eventually became.

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AI-Powered Innovation

SPOTIO embraced AI with features like AI Chat Assistant for real-time guidance, AI Summarization for instant record insights, and Generative AI for smarter messaging—boosting productivity, streamlining workflows, and enhancing sales efficiency.

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Routing Enhancements

As the UX Lead and sole designer, I led a human-centered redesign of the Routing experience in the SPOTIO app. Using the Design Thinking methodology, I tackled user pain points, redefined the problem, and developed innovative solutions through an iterative and research-driven approach.

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SPOTIO Design System

At SPOTIO, I led the creation of a comprehensive Design System from the ground up. The goal was to establish a unified design language, improve design and development efficiency, and enhance user experience consistency across Mobile and Web platforms.

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Testimonials

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JUNE, 19 2020
CEO OF MAI.TECHNO

    Alicia Jane
    Alicia Jane

    CEO Mai.Techno

    I am very pleased with the end result of the web design created by Ferran. They understand the vision and mission of my business, and have succeeded in turning it into a website that is modern and easy to use. Apart from that, the team is also responsive and ready to help whenever a repair or update is needed.

    AUGUST, 14 2021
    HEAD OF MARKETING BLUCORP

      Johan Schmitzele
      Johan Schmitzele

      Head Of Marketing Blucorp

      Ferran provided helpful suggestions to improve the performance and user experience of my website. I am very satisfied with the service and results of the work provided, and I will definitely recommend Ferran to anyone who needs quality web design services at affordable prices.

      JANUARY, 14 2022
      ECORP BRAND MANAGER

        Dean Veronica
        Dean Veronica

        Brand Manager

        You are able to combine design skills and technology well to produce modern and user-friendly websites. Besides that, it is also very responsive in handling every request and change that I want. I highly recommend this web design service to anyone who wants to have an effective website to increase their business.

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